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Process-based Strategic Planning 6th ed. 2011 edition
Rudolf Grunig
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Process-based Strategic Planning 6th ed. 2011 edition
Rudolf Grunig
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.
384 pages, black & white illustrations
| Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
| Erscheinungsdatum | Tyskland, 3. Dezember 2010 |
| ISBN13 | 9783642167140 |
| Verlag | Springer-Verlag Berlin and Heidelberg Gm |
| Seitenanzahl | 358 |
| Maße | 244 × 167 × 26 mm · 675 g |
| Sprache | Deutsch |
| Übersetzer | Clark, Anthony |
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