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Modern Competitive Strategy Gordon Walker 3 Rev edition
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Modern Competitive Strategy
Gordon Walker
Offers a broad synthesis of the theory and empirics of the strategy field. This title covers both single business and corporate-level organizations. It uses many short cases, company examples, and practical tools to illustrate the concepts. It is suitable for either a full semester course or a single module in MBA programs.
352 pages
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 1. März 2009 |
| ISBN13 | 9780071276337 |
| Verlag | McGraw-Hill Education - Europe |
| Seitenanzahl | 352 |
| Maße | 185 × 232 × 15 mm · 612 g |
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