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Predictive Analytics for Marketers: Using Data Mining for Business Advantage Barry Leventhal
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Predictive Analytics for Marketers: Using Data Mining for Business Advantage
Barry Leventhal
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
272 pages
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 3. Februar 2018 |
| ISBN13 | 9780749479930 |
| Verlag | Kogan Page Ltd |
| Seitenanzahl | 272 |
| Maße | 235 × 158 × 20 mm · 430 g |
| Sprache | Englisch |
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