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Developing Questions for Focus Groups - Focus Group Kit Richard A. Krueger
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Developing Questions for Focus Groups - Focus Group Kit
Richard A. Krueger
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions.
128 pages, black & white illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 10. September 1997 |
| ISBN13 | 9780761908197 |
| Verlag | SAGE Publications Inc |
| Seitenanzahl | 128 |
| Maße | 255 × 179 × 8 mm · 262 g |
| Sprache | Englisch |
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