Freunden von diesem Artikel berichten:
Survival Math for Marketers Peter C. Weiglin
Bestellware
Survival Math for Marketers
Peter C. Weiglin
This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.
144 pages, illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 28. August 2002 |
| ISBN13 | 9780761916321 |
| Verlag | SAGE Publications Inc |
| Seitenanzahl | 144 |
| Maße | 152 × 228 × 13 mm · 200 g |
| Sprache | Englisch |
![Cover for Callie Marie Rennison · Research Methods in Criminal Justice and Criminology (Taschenbuch) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/406/9781071869406.jpg?callie-marie-rennison-2027-research-methods-in-criminal-justice-and-criminology-taschenbuch&class=scaled&v=1784552729)
![Cover for Eric P. Jensen · Tools for Engagement: Managing Emotional States for Learner Success (Taschenbuch) [2 Revised edition] (2026)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Eleanor Drago-Severson · Leading Adult Learning: Building Capacity in Individuals, Teams, and Systems (Taschenbuch) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/362/9781071970362.jpg?eleanor-drago-severson-2026-leading-adult-learning-building-capacity-in-individuals-teams-and-systems-taschenbuch&class=scaled&v=1781540149)
![Cover for Howard T. Tokunaga · Fundamental Statistics for the Social and Behavioral Sciences (Taschenbuch) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/448/9781071861448.jpg?howard-t-tokunaga-2026-fundamental-statistics-for-the-social-and-behavioral-sciences-taschenbuch&class=scaled&v=1771871869)
![Cover for Douglas Fisher · The Engagement by Design Playbook: Creating Learning Environments Where Students Thrive - Corwin Literacy (Spiralbuch) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/725/9798348859725.jpg?douglas-fisher-2026-the-engagement-by-design-playbook-creating-learning-environments-where-students-thrive-corwin-literacy-spiralbuch&class=scaled&v=1780916445)
![Cover for Diane Staehr Fenner · Advocating for Multilingual Learners: A Guide for Educators (Taschenbuch) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/797/9781071974797.jpg?diane-staehr-fenner-2026-advocating-for-multilingual-learners-a-guide-for-educators-taschenbuch&class=scaled&v=1776085335)
![Cover for Dominique Smith · Belonging in School: Creating a Place Where Kids Want to Learn and Teachers Want to Stay — An Illustrated Playbook (Spiralbuch) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/398/9798348862398.jpg?dominique-smith-2026-belonging-in-school-creating-a-place-where-kids-want-to-learn-and-teachers-want-to-stay-an-illustrated-playbook-spiralbuch&class=scaled&v=1778874395)
![Cover for Diane Sweeney · Student-Centered Coaching: The Moves (Taschenbuch) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/164/9798348809164.jpg?diane-sweeney-2026-student-centered-coaching-the-moves-taschenbuch&class=scaled&v=1771290607)
![Cover for R. Eric Landrum · An EasyGuide to APA Style - EasyGuide Series (Spiralbuch) [5 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/594/9798348811594.jpg?r-eric-landrum-2026-an-easyguide-to-apa-style-easyguide-series-spiralbuch&class=scaled&v=1763080531)