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Using Digital Analytics for Smart Assessment Tabatha Farney
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Using Digital Analytics for Smart Assessment
Tabatha Farney
Demonstrates to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyse areas that fit your library's priorities, this book covers case studies of library projects with digital analytics; ways to use email campaign data; how to measure click-through rates; using COUNTER compliant data; and techniques for using Google Tag Manager.
240 pages
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 30. Oktober 2017 |
| ISBN13 | 9780838915981 |
| Verlag | American Library Association |
| Seitenanzahl | 240 |
| Maße | 150 × 220 × 10 mm · 204 g |
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