Émile Coué

My Method Émile Coué

"Every day, in every way, I am getting better and better." --Emile Coué

My Method, Including American Impressions (1923) describes autosuggestion, a psychological self-help technique developed by Émile Coué at the beginning of the 20th century. This technique, also known as the Coué Method, is about using one's imagination and repeating a specific sentence--such as the above quote--at the beginning and at the end of each day in order to cure one's troubles.

This book also describes Coué's impressions visiting the US. This is what he said about his American lectures: "American audiences have two characteristics which I have rarely encountered in Europe: they smile while they listen to you, and at the end of the lecture they are fresher than at the beginning." While Coué was more popular in Europe than in the US, his method influenced some famous American self-help experts, such as Napoleon Hill, Norman Vincent Peale, and Robert H. Schuller.