Mark Urmindup

Decision-making made easy Mark Urmindup

Every day we have to make decisions, and lots of them. Mostly, we just get on and do it - toast or cornflakes? - but it's not always that simple. Making all kinds of decisions, from choosing a paint colour (a minor decision) to naming your child (a major decision) can be difficult and stressful. This book is designed to help you make decisions using a simple but effective method. The technique involves reducing countless complex options down to an ordered series of binary choices. Picking one colour from dozens can be agonising, yet when there are just two to choose between, it's easy to argue that one is objectively better than the other.