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Customer Focus Assessment Thomas Bauerle 2000 edition
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Customer Focus Assessment
Thomas Bauerle
Ausgehend von einer fundierten Analyse wissenschaftlicher Konzepte zur Kundenorientierung sowie zur Messung von Kundenzufriedenheit und -bindung entwickelt Thomas Bauerle einen Kriterienkatalog, der wesentliche Themenbereiche beinhaltet und Unternehmen ermoglicht zu bewerten, ob sie sich tatsachlich auf einem erfolgreichen Weg befinden."
356 pages, black & white illustrations, bibliography
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 30. Oktober 2000 |
| ISBN13 | 9783824472604 |
| Verlag | Deutscher Universitats-Verlag |
| Seitenanzahl | 356 |
| Maße | 148 × 210 × 19 mm · 430 g |
| Sprache | Deutsch |
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