Johnny Ch Lok

Solving Consumer Negative Emotion Methods Johnny Ch Lok

Thus, ethnographic research can learn whether it is from external social factors more or internal personality factors more to cause the buyer's choice. The theory of cognitive information processing, attitudes are formed in the order of beliefs, affect and behavior. Attitudes based on behavioral learning follow the beliefs, behaviors and affect sequence and finally attitudes formed based on the experiential hierarchy follow the affect, behavior and beliefs route. A consumer who is highly involved with a product / service category and who perceives a high level of product/service differentiation between alternatives will follow the cognitive hierarchy ( beliefs affect behavior). From the ethnographic research marketers perspective the sequence of attitude formation is from a communication point of views from a strategic point of view, such as it has proved useful in specifying the different elements that work together to influence buyers' evaluations of attitudes; products or services may be composed of many attributes or qualities, some of which may be more important than others to particular people. So consumer's decision is to act on whose attitude is affected by other factors, such as whether it is felt other factors, such as whether it is felt that buying a product/ service would be met with approval by friends and family. The complexity of attitudes is underscored by multi attribute attitude models, in which sets of beliefs and evaluations are identified and combined to predict an overall attitude. On the final hand, the situational influence perspective, a situation is defined by factors over and above the characteristics of a person and product or service. For example, situational affects may be behavioral ( e.g. entertaining friends), experiential or perceptual ( e.g. being depressed or being pressed for time). According to the behavioral influence perspective of low involvement decision situation, consumer decision making is a learned response to environmental cues, as when a person decided to buy something on impulse that is prompted as a surprise special in a store.