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![Cover for Alexander Dierks · Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application - Innovatives Markenmanagement (Taschenbuch) [1st ed. 2017 edition] (2017)](https://imusic.b-cdn.net/images/item/original/215/9783658178215.jpg?alexander-dierks-2017-re-modeling-the-brand-purchase-funnel-conceptualization-and-empirical-application-innovatives-markenmanagement-taschenbuch&class=scaled&v=1504715856)