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2015 edition
The Paradox of Points: Theoretic...
(2015)
Soeren Koecher
€ 60,99
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![Cover for Soeren Koecher · The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs - Applied Marketing Science / Angewandte Marketingforschung (Taschenbuch) [2015 edition] (2015)](https://imusic.b-cdn.net/images/item/original/420/9783658095420.jpg?soeren-koecher-2015-the-paradox-of-points-theoretical-foundation-and-empirical-evidence-of-medium-magnitude-effects-in-loyalty-programs-applied-marketing-science-angewandte-marketingforschung-taschenbuch&class=scaled&v=1467839239)