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IMC, The Next Generation
Don Schultz
Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.
320 pages, 50 illustrations
| Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
| Erscheinungsdatum | 22. Oktober 2003 |
| ISBN13 | 9780071416627 |
| Verlag | McGraw-Hill Education - Europe |
| Seitenanzahl | 320 |
| Maße | 162 × 235 × 31 mm · 680 g |
| Sprache | Englisch |
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