Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra - Mack Collier - Bücher - McGraw-Hill Education - Europe - 9780071806091 - 16. April 2013
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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Ed edition

Mack Collier

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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Ed edition

Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail.

272 pages, illustrations

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 16. April 2013
ISBN13 9780071806091
Verlag McGraw-Hill Education - Europe
Seitenanzahl 224
Maße 171 × 232 × 16 mm   ·   300 g

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