Derek Thompson
Hit Makers: How Things Become Popular Derek Thompson

Name: Hit Makers: How Things Become Popular
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Author: Derek Thompson

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Hit Makers: How Things Become Popular

Derek Thompson

What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked. Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible. Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves. From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.

368 pages

Medien	Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum	25. Januar 2018
ISBN13	9780141981598
Verlag	Penguin Books Ltd
Seitenanzahl	368
Maße	134 × 201 × 22 mm · 272 g
Sprache	Englisch