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Moderating Focus Groups: A Practical Guide for Group Facilitation Thomas L. Greenbaum
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Thomas L. Greenbaum
Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.
264 pages, black & white illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 28. Januar 2000 |
| ISBN13 | 9780761920441 |
| Verlag | SAGE Publications Inc |
| Seitenanzahl | 264 |
| Maße | 152 × 228 × 15 mm · 370 g |
| Sprache | Englisch |
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