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Innovation in Marketing 1. Ausgabe
Peter Doyle
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Innovation in Marketing 1. Ausgabe
Peter Doyle
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
240 pages
| Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
| Erscheinungsdatum | 28. Juli 2017 |
| ISBN13 | 9781138441071 |
| Verlag | Taylor & Francis Ltd |
| Seitenanzahl | 240 |
| Maße | 453 g |
| Sprache | Englisch |
| Redakteur | Bridgewater, Susan |
| Redakteur | Doyle, Peter |
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