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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide - Routledge Library Editions: Consumer Behaviour Gordon R. Foxall 1. Ausgabe
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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide - Routledge Library Editions: Consumer Behaviour
Gordon R. Foxall
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
210 pages, black & white illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 23. November 2016 |
| ISBN13 | 9781138832398 |
| Verlag | Taylor & Francis Ltd |
| Seitenanzahl | 210 |
| Maße | 216 × 141 × 13 mm · 272 g |
| Sprache | Englisch |
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