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Marketing Management 5. Ausgabe
Philip Kotler
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Marketing Management 5. Ausgabe
Philip Kotler
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
808 pages
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 12. Juni 2024 |
| ISBN13 | 9781292727035 |
| Verlag | Pearson Education Limited |
| Seitenanzahl | 808 |
| Maße | 275 × 211 × 31 mm · 1,67 kg |
| Sprache | Englisch |
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