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Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
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Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
208 pages, Illustrations
| Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
| Erscheinungsdatum | 13. Oktober 2009 |
| ISBN13 | 9781422177808 |
| Verlag | Harvard Business Review Press |
| Seitenanzahl | 208 |
| Maße | 152 × 217 × 21 mm · 362 g |
| Sprache | Englisch |
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