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Netnography: Redefined Robert Kozinets 2 Revised edition
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Netnography: Redefined
Robert Kozinets
Explaining and extending prior approaches, this book includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
320 pages
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 3. Juli 2015 |
| ISBN13 | 9781446285756 |
| Verlag | SAGE Publications Ltd |
| Seitenanzahl | 320 |
| Maße | 170 × 242 × 17 mm · 550 g |
| Sprache | Englisch |
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