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Developing New Products And Services
Lawrence Sanders
Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.
340 pages
| Medien | Bücher Buch |
| Erscheinungsdatum | 14. Oktober 2011 |
| ISBN13 | 9781606492413 |
| Verlag | Business Expert Press |
| Seitenanzahl | 340 |
| Maße | 153 × 228 × 20 mm · 485 g |
| Sprache | Englisch |
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