Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth - Christoph Senn - Bücher - Harvard Business Review Press - 9781647827144 - 19. November 2024
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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Christoph Senn

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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.


256 pages

Medien Bücher     Gebundenes Buch   (Buch mit hartem Rücken und steifem Einband)
Erscheinungsdatum 19. November 2024
ISBN13 9781647827144
Verlag Harvard Business Review Press
Seitenanzahl 256
Maße 458 g