The Personalization Paradox - Val Swisher - Bücher - XML Press - 9781937434724 - 8. März 2021
Bei Nichtübereinstimmung von Cover und Titel gilt der Titel

The Personalization Paradox

Val Swisher

Preis
€ 45,99

Bestellware

Lieferdatum: ca. 9. - 18. Dez
Weihnachtsgeschenke können bis zum 31. Januar umgetauscht werden
Zu deiner iMusic Wunschliste hinzufügen

The Personalization Paradox

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.




And yet, looking at the data, two things stand out:




1) Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up.

2) Very few companies believe they are delivering enough personalized content, or deliver it well.




What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content?




In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn:

Why personalized content is imperative to the enterpriseWhy so many companies fail to deliver - and how to avoid the pitfallsThe five dimensions of content standardizationHow to bring people, technology, and process togetherThe impact of big data and artificial intelligence




The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content.




The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 8. März 2021
ISBN13 9781937434724
Verlag XML Press
Seitenanzahl 242
Maße 191 × 235 × 13 mm   ·   421 g
Sprache Englisch  

Alle anzeigen

Weitere Titel von Val Swisher