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The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products Jan Y. Yang 1st ed. 2020 edition
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The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products
Jan Y. Yang
The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.
173 pages, 35 Illustrations, black and white; XIII, 173 p. 35 illus.
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 25. August 2020 |
| ISBN13 | 9783030507763 |
| Verlag | Springer Nature Switzerland AG |
| Seitenanzahl | 173 |
| Maße | 233 × 155 × 19 mm · 294 g |
| Sprache | Deutsch |
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