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Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age 1st ed. 2018 edition
Iva Petkova
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Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age 1st ed. 2018 edition
Iva Petkova
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence.
188 pages, 1 Tables, color; 1 Illustrations, color; 12 Illustrations, black and white; XVII, 188 p.
| Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
| Erscheinungsdatum | 6. Juni 2018 |
| ISBN13 | 9783319907062 |
| Verlag | Springer International Publishing AG |
| Seitenanzahl | 188 |
| Maße | 489 g |
| Sprache | Deutsch |
Alle Titel von Iva Petkova ansehen ( u. a. Gebundenes Buch und Taschenbuch )