Position Versus Valence: Electoral Competiveness, Policy Positions, and Representation Styles - Woojin Moon - Bücher - VDM Verlag Dr. Müller - 9783639125818 - 10. März 2009
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Position Versus Valence: Electoral Competiveness, Policy Positions, and Representation Styles

Woojin Moon

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Position Versus Valence: Electoral Competiveness, Policy Positions, and Representation Styles

This book analyzes the three questions in political competition: Who wins? What position does a candidate take? Why are some candidates policy- oriented but others are valence-oriented? Chapter 2 attempts to answer these questions by presenting a formal model that brings the spatial theory of voting and empirical studies together. The model specifies electoral competition as revolving around candidates' positions and valences. Two candidates spend their resources on valences to sway citizens¿ voting decisions but they are constrained by their party activists providing them with electoral resources. The model predicts that candidates with valence advantages adopt more moderate positions. Chapter 3 tests this prediction in the context of US senate elections. Chapter 4 applies the model to solve the puzzle: Why is incumbent spending less effective than challenger spending? Chapters 5 and 6 apply the model to analyze regional voting in South Korea. In these chapters, it is argued that regional appeals become a more effective way to win votes as the parties¿ ideological positions become less distinguishable.

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 10. März 2009
ISBN13 9783639125818
Verlag VDM Verlag Dr. Müller
Seitenanzahl 160
Maße 222 g
Sprache Englisch