Freunden von diesem Artikel berichten:
Digitale Marken Dirk Eckert 2004 edition
Preis
€ 66,99
Bestellware
Lieferdatum: ca. 9. - 17. Jul
Zu deiner iMusic Wunschliste hinzufügen
oder
Digitale Marken
Dirk Eckert
Dirk Eckert präsentiert eine grundlegende Analyse der Markenpolitik für digitale Leistungen, indem er wesentliche markenstrategische Optionen auf ihre Anwendbarkeit im digitalen Kontext überprüft. Basierend auf einer fundierten betriebswirtschaftlichen Untersuchung digitaler Leistungen aus Sicht der Leistungslehre und der Informationsökonomik wird eine neuartige Leistungstypologie für digitale Leistungen entwickelt.
219 pages, 26 black & white illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 29. Juli 2004 |
| ISBN13 | 9783824481422 |
| Verlag | Deutscher Universitats-Verlag |
| Seitenanzahl | 219 |
| Maße | 148 × 210 × 12 mm · 272 g |
| Sprache | Deutsch |
Weitere Titel von Dirk Eckert
Alle anzeigen![Cover for Dirk Eckert · Internet Branding: Markenbildung und -fuhrung von Internet-Dienstleistungen (Taschenbuch) [German edition] (2000)](https://imusic.b-cdn.net/images/item/original/396/9783838624396.jpg?dirk-eckert-2000-internet-branding-markenbildung-und-fuhrung-von-internet-dienstleistungen-taschenbuch&class=scaled&v=1538941496)
Mere med samme udgiver
![Cover for Peter A. Kraus · Nationalismus und Demokratie: Politik im Spanischen Staat der Autonomen Gemeinschaften - Duv Sozialwissenschaft (Taschenbuch) [Softcover reprint of the original 1st ed. 1996 edition] (2012)](https://imusic.b-cdn.net/images/item/original/907/9783824441907.jpg?peter-a-kraus-2012-nationalismus-und-demokratie-politik-im-spanischen-staat-der-autonomen-gemeinschaften-duv-sozialwissenschaft-taschenbuch&class=scaled&v=1411129078)
![Cover for Frank Beyer · Geldpolitik in Der Romischen Kaiserzeit (Taschenbuch) [Softcover Reprint of the Original 1st 1995 edition] (2012)](https://imusic.b-cdn.net/images/item/original/380/9783824402380.jpg?frank-beyer-2012-geldpolitik-in-der-romischen-kaiserzeit-taschenbuch&class=scaled&v=1457597572)
![Cover for Franz Lehner · Telekooperation in Unternehmen - Information Engineering Und IV-Controlling (Taschenbuch) [1997 edition] (2012)](https://imusic.b-cdn.net/images/item/original/333/9783824464333.jpg?franz-lehner-2012-telekooperation-in-unternehmen-information-engineering-und-iv-controlling-taschenbuch&class=scaled&v=1571208103)
![Cover for Bjorn Peters · Managing Diversity in Intergovernmental Organisations (Taschenbuch) [2008 edition] (2008)](https://imusic.b-cdn.net/images/item/original/271/9783835070271.jpg?bjorn-peters-2008-managing-diversity-in-intergovernmental-organisations-taschenbuch&class=scaled&v=1408608531)
![Cover for Karina Riese · Kriterien zur Ressourcensteuerung an Hochschulen (Taschenbuch) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/622/9783835009622.jpg?karina-riese-2007-kriterien-zur-ressourcensteuerung-an-hochschulen-taschenbuch&class=scaled&v=1408608101)
![Cover for Dennis Schoeneborn · Alternatives Considered But Not Disclosed: The Ambiguous Role of PowerPoint in Cross-Project Learning (Taschenbuch) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/110/9783835070110.jpg?dennis-schoeneborn-2007-alternatives-considered-but-not-disclosed-the-ambiguous-role-of-powerpoint-in-cross-project-learning-taschenbuch&class=scaled&v=1408610636)
![Cover for Jan Brinckmann · Competence of Top Management Teams and Success of New Technology-Based Firms: A Theoretical and Empirical Analysis Concerning Competencies of Entrepreneurial Teams and the Development of Their Ventures - Strategisches Kompetenz-management (Taschenbuch) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/167/9783835005167.jpg?jan-brinckmann-2007-competence-of-top-management-teams-and-success-of-new-technology-based-firms-a-theoretical-and-empirical-analysis-concerning-competencies-of-entrepreneurial-teams-and-the-development-of-their-ventures-strategisches-kompetenz-management-&class=scaled&v=1408609215)
![Cover for Franz Hofer · The Improvement of Technology Transfer: An Analysis of Practices Between Graz University of Technology and Styrian Companies (Taschenbuch) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/042/9783835009042.jpg?franz-hofer-2007-the-improvement-of-technology-transfer-an-analysis-of-practices-between-graz-university-of-technology-and-styrian-companies-taschenbuch&class=scaled&v=1408608150)
![Cover for Andreas Kirschkamp · A Contingency-Based View of Chief Executive Officers' Early Warning Behaviour: An Empirical Analysis of German Medium-sized Companies - Research in Management Accounting and Control (Taschenbuch) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/560/9783835006560.jpg?andreas-kirschkamp-2007-a-contingency-based-view-of-chief-executive-officers-early-warning-behaviour-an-empirical-analysis-of-german-medium-sized-companies-research-in-management-accounting-and-control-taschenbuch&class=scaled&v=1408608800)
![Cover for Utz Schaffer · Management Accounting & Control Scales Handbook - Research in Management Accounting and Control (Taschenbuch) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/259/9783835005259.jpg?utz-schaffer-2007-management-accounting-control-scales-handbook-research-in-management-accounting-and-control-taschenbuch&class=scaled&v=1408609743)
![Cover for Jan Muntermann · Event-Driven Mobile Financial Information Services: Design of an Intraday Decision Support System (Taschenbuch) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/885/9783835008885.jpg?jan-muntermann-2007-event-driven-mobile-financial-information-services-design-of-an-intraday-decision-support-system-taschenbuch&class=scaled&v=1408609606)
![Cover for Ulrich Turke · Efficient Methods for WCDMA Radio Network Planning and Optimization - Advanced Studies Mobile Research Center Bremen (Taschenbuch) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/035/9783835009035.jpg?ulrich-turke-2007-efficient-methods-for-wcdma-radio-network-planning-and-optimization-advanced-studies-mobile-research-center-bremen-taschenbuch&class=scaled&v=1408610786)
![Cover for Daniel Pindur · Value Creation in Successful LBOs (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/526/9783835008526.jpg?daniel-pindur-2007-value-creation-in-successful-lbos-taschenbuch&class=scaled&v=1408608231)
![Cover for Marita Haas · The Formation Process of SME Networks: A Comparative Case Analysis of Social Processes in Austria, Belgium and Turkey (Taschenbuch) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/540/9783835008540.jpg?marita-haas-2007-the-formation-process-of-sme-networks-a-comparative-case-analysis-of-social-processes-in-austria-belgium-and-turkey-taschenbuch&class=scaled&v=1408609503)
![Cover for Michael Marti · Complexity Management (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/663/9783835008663.jpg?michael-marti-2007-complexity-management-taschenbuch&class=scaled&v=1458895539)
![Cover for Marco Tulio Zanini · Trust Within Organizations of the New Economy: A Cross-Industrial Study - International Management Studies (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/673/9783835007673.jpg?marco-tulio-zanini-2007-trust-within-organizations-of-the-new-economy-a-cross-industrial-study-international-management-studies-taschenbuch&class=scaled&v=1408609130)
![Cover for Roger Moser · Strategic Purchasing and Supply Management: A Strategy-based Selection of Suppliers - Einkauf, Logistik und Supply Chain Management (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/584/9783835006584.jpg?roger-moser-2007-strategic-purchasing-and-supply-management-a-strategy-based-selection-of-suppliers-einkauf-logistik-und-supply-chain-management-taschenbuch&class=scaled&v=1408610146)
![Cover for Tanja Waldeck · The Effect of Team Composition on Strategic Sensemaking - Research in Management Accounting and Control (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/563/9783835005563.jpg?tanja-waldeck-2007-the-effect-of-team-composition-on-strategic-sensemaking-research-in-management-accounting-and-control-taschenbuch&class=scaled&v=1408608482)
![Cover for Wolfgang Merbach · The Long-term Fertilization Trials in Halle (Saale): A Tool for Sustainable and Environmentally Compatible Land Management - Contributions of Plant Nutrition Science in Halle 13 (Taschenbuch) [2nd ed. 2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/007/9783835040007.jpg?wolfgang-merbach-2007-the-long-term-fertilization-trials-in-halle-saale-a-tool-for-sustainable-and-environmentally-compatible-land-management-contributions-of-plant-nutrition-science-in-halle-13-taschenbuch&class=scaled&v=1525714128)
![Cover for Manoj Gupte · Success of University Spin-Offs: Network Activities and Moderating Effects of Internal Communication and Adhocracy - Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/533/9783835008533.jpg?manoj-gupte-2007-success-of-university-spin-offs-network-activities-and-moderating-effects-of-internal-communication-and-adhocracy-betriebswirtschaftliche-aspekte-lose-gekoppelter-systeme-und-electronic-business-taschenbuch&class=scaled&v=1408609649)
![Cover for Alexandra Hachmeister · Informed Traders as Liquidity Providers: Evidence from the German Equity Market - Ebs-forschung, Schriftenreihe Der European Business School Schloss Reichartshausen (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/550/9783835007550.jpg?alexandra-hachmeister-2007-informed-traders-as-liquidity-providers-evidence-from-the-german-equity-market-ebs-forschung-schriftenreihe-der-european-business-school-schloss-reichartshausen-taschenbuch&class=scaled&v=1408610851)
![Cover for Marcos Ormeno · Managing Corporate Brands: A New Approach to Corporate Communication (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/819/9783835007819.jpg?marcos-ormeno-2007-managing-corporate-brands-a-new-approach-to-corporate-communication-taschenbuch&class=scaled&v=1408610255)
![Cover for Ulrich Lossen · Portfolio Strategies of Private Equity Firms: Theory and Evidence - Innovation und Entrepreneurship (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/778/9783835005778.jpg?ulrich-lossen-2007-portfolio-strategies-of-private-equity-firms-theory-and-evidence-innovation-und-entrepreneurship-taschenbuch&class=scaled&v=1408610910)
![Cover for Maciej Piechocki · New Dimensions of Business Reporting and XBRL (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/359/9783835008359.jpg?maciej-piechocki-2007-new-dimensions-of-business-reporting-and-xbrl-taschenbuch&class=scaled&v=1408610234)
![Cover for Sebastian Schmidt · Das Online-Erfolgsmodell digitaler Produkte: Strategische Wirkungspotenziale und operative Handlungsoptionen (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/883/9783835060883.jpg?sebastian-schmidt-2007-das-online-erfolgsmodell-digitaler-produkte-strategische-wirkungspotenziale-und-operative-handlungsoptionen-taschenbuch&class=scaled&v=1408609042)
![Cover for Hannah Titilayo Seriki · Teamwork for Innovation in Sub-Saharan Africa (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/666/9783835007666.jpg?hannah-titilayo-seriki-2007-teamwork-for-innovation-in-sub-saharan-africa-taschenbuch&class=scaled&v=1408610294)
![Cover for Thomas Straub · Reasons for Frequent Failure in Mergers and Acquisitions: A Comprehensive Analysis (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/441/9783835008441.jpg?thomas-straub-2007-reasons-for-frequent-failure-in-mergers-and-acquisitions-a-comprehensive-analysis-taschenbuch&class=scaled&v=1408608491)
![Cover for Alexander Dreiling · Myths, Narratives and the Dilemma of Managerial Support: Organizational Learning as an Alternative? (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/791/9783835002791.jpg?alexander-dreiling-2007-myths-narratives-and-the-dilemma-of-managerial-support-organizational-learning-as-an-alternative-taschenbuch&class=scaled&v=1408608737)
![Cover for Sebastian-Dominik Jais · The Successful Use of Information in Multinational Companies: An Exploratory Study of Individual Outcomes and the Influence of National Culture - Research in Management Accounting and Control (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/358/9783835005358.jpg?sebastian-dominik-jais-2007-the-successful-use-of-information-in-multinational-companies-an-exploratory-study-of-individual-outcomes-and-the-influence-of-national-culture-research-in-management-accounting-and-control-taschenbuch&class=scaled&v=1408608459)
![Cover for Martin Lockstrom · Low-Cost Country Sourcing: Trends and Implications - Einkauf, Logistik und Supply Chain Management (Taschenbuch) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/928/9783835006928.jpg?martin-lockstrom-2007-low-cost-country-sourcing-trends-and-implications-einkauf-logistik-und-supply-chain-management-taschenbuch&class=scaled&v=1408608193)
Alle Titel von Dirk Eckert ansehen ( u. a. Taschenbuch und Buch )