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Markenkompetenz Karsten Willrodt 2004 edition
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Markenkompetenz
Karsten Willrodt
Karsten Willrodt entwickelt einen integrierten Ansatz zum Markenmanagement. Basierend auf einer empirischen Untersuchung im Industrieguterbereich analysiert der Autor die Einflussgrossen und Zusammenhange auf die Kompetenzwahrnehmung von Marken."
244 pages, 55 black & white tables
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 10. Dezember 2004 |
| ISBN13 | 9783824482764 |
| Verlag | Deutscher Universitats-Verlag |
| Seitenanzahl | 244 |
| Maße | 148 × 210 × 13 mm · 299 g |
| Sprache | Deutsch |
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