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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Al Ries
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Al Ries
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
272 pages, illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 20. März 2011 |
| ISBN13 | 9780060007737 |
| Verlag | HarperCollins Publishers Inc |
| Seitenanzahl | 272 |
| Maße | 233 × 188 × 23 mm · 378 g |
| Sprache | Englisch |
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