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Retailing Management (With Student Tutorial CD-ROM) Michael Levy 5 Rev edition
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Retailing Management (With Student Tutorial CD-ROM)
Michael Levy
Provides a treatment of strategic, "how to," and conceptual material. This provides coverage on the topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service.
800 pages, illustrations
| Medien | Bücher Buch |
| Erscheinungsdatum | 1. März 2003 |
| ISBN13 | 9780072553925 |
| Verlag | McGraw-Hill Education - Europe |
| Seitenanzahl | 800 |
| Maße | 208 × 261 × 33 mm · 1,66 kg |
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