Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press - J. Teboul - Bücher - Palgrave Macmillan - 9780230006607 - 29. September 2006
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Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press

J. Teboul

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Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.


178 pages, 1, black & white illustrations

Medien Bücher     Gebundenes Buch   (Buch mit hartem Rücken und steifem Einband)
Erscheinungsdatum 29. September 2006
ISBN13 9780230006607
Verlag Palgrave Macmillan
Seitenanzahl 172
Maße 167 × 240 × 16 mm   ·   412 g