Principles and Practice of Social Marketing: An International Perspective - Donovan, Rob (Curtin University of Technology, Perth) - Bücher - Cambridge University Press - 9780521167376 - 28. Oktober 2010
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Principles and Practice of Social Marketing: An International Perspective

Donovan, Rob (Curtin University of Technology, Perth)

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Principles and Practice of Social Marketing: An International Perspective

Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.


524 pages, 65 b/w illus. 19 tables 64 exercises

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 28. Oktober 2010
ISBN13 9780521167376
Verlag Cambridge University Press
Seitenanzahl 526
Maße 189 × 243 × 26 mm   ·   1,02 kg