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The Challenger Sale: How To Take Control of the Customer Conversation Matthew Dixon
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The Challenger Sale: How To Take Control of the Customer Conversation
Matthew Dixon
Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.
240 pages, illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 7. Februar 2013 |
| ISBN13 | 9780670922857 |
| Verlag | Penguin Books Ltd |
| Seitenanzahl | 240 |
| Maße | 234 × 154 × 20 mm · 300 g |
| Sprache | Englisch |
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