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About Face: The Secrets of Emotionally Effective Advertising
Dan Hill
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About Face: The Secrets of Emotionally Effective Advertising
Dan Hill
About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging.
208 pages, Illustrations maps
| Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
| Erscheinungsdatum | 3. September 2010 |
| ISBN13 | 9780749457570 |
| Verlag | Kogan Page Ltd |
| Seitenanzahl | 208 |
| Maße | 165 × 243 × 19 mm · 498 g |
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