The Power of Strategy Innovation: a New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities - J. Douglas Bate - Bücher - AMACOM - 9780814433652 - 29. März 2013
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The Power of Strategy Innovation: a New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

J. Douglas Bate

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The Power of Strategy Innovation: a New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 29. März 2013
ISBN13 9780814433652
Verlag AMACOM
Seitenanzahl 332
Maße 150 × 230 × 20 mm   ·   489 g
Sprache Englisch