Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects - Doug Harrison - Bücher - AMACOM - 9780814434772 - 9. Februar 2011
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Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects

Doug Harrison

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Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects

Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers-based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton-Selling to the New Elite reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers...and become rich themselves.

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 9. Februar 2011
ISBN13 9780814434772
Verlag AMACOM
Seitenanzahl 272
Maße 150 × 230 × 20 mm   ·   385 g
Sprache Englisch  

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