The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline - Elements in Reinventing Capitalism - McMillan, Charles (Schulich School of Business, York University, Toronto) - Bücher - Cambridge University Press - 9781009475624 - 31. Juli 2024
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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline - Elements in Reinventing Capitalism

McMillan, Charles (Schulich School of Business, York University, Toronto)

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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline - Elements in Reinventing Capitalism

This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.


75 pages, Worked examples or Exercises

Medien Bücher     Gebundenes Buch   (Buch mit hartem Rücken und steifem Einband)
Erscheinungsdatum 31. Juli 2024
ISBN13 9781009475624
Verlag Cambridge University Press
Seitenanzahl 75
Maße 204 g   (Geschätztes Gewicht)