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Advertising as a Creative Industry: Regime of Paradoxes - Routledge Research in the Creative and Cultural Industries
Izabela Derda
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Advertising as a Creative Industry: Regime of Paradoxes - Routledge Research in the Creative and Cultural Industries
Izabela Derda
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
92 pages, 1 Halftones, black and white; 1 Illustrations, black and white
| Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
| Erscheinungsdatum | 25. Juli 2023 |
| ISBN13 | 9781032203010 |
| Verlag | Taylor & Francis Ltd |
| Seitenanzahl | 92 |
| Maße | 224 × 144 × 13 mm · 220 g |
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