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Marketing 4.0: Moving from Traditional to Digital
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Marketing 4.0: Moving from Traditional to Digital
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
208 pages
Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
Erscheinungsdatum | 3. Januar 2017 |
ISBN13 | 9781119341208 |
Verlag | John Wiley & Sons Inc |
Seitenanzahl | 208 |
Maße | 237 × 164 × 20 mm · 450 g |
Sprache | Englisch |
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