Mobile Services Industries, Technologies, and Applications in the Global Economy - In Lee - Bücher - IGI Global - 9781466619814 - 31. August 2012
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Mobile Services Industries, Technologies, and Applications in the Global Economy 1. Ausgabe

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Mobile Services Industries, Technologies, and Applications in the Global Economy 1. Ausgabe

As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.

Medien Bücher     Gebundenes Buch   (Buch mit hartem Rücken und steifem Einband)
Erscheinungsdatum 31. August 2012
ISBN13 9781466619814
Verlag IGI Global
Seitenanzahl 366
Maße 215 × 28 × 275 mm   ·   1,11 kg
Sprache Englisch  
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