Lethal Generosity: Contextual Technology & the Competitive Edge

Publisher Marketing: About Lethal Generosity Lethal Generosity: Contextual Technology & The Competitive Edge is the sequel to Age of Context: Mobile, Sensors, Data and the Future of Privacy, a critically acclaimed and best-selling book co-authored by Shel Israel and Robert Scoble. The previous book reported on the rapid convergence of five technology forces-mobile (and wearables), social media, the Internet of Things (IoT), location technologies, and data creating the promising-but occasionally freaky-sensation that our devices are starting to know us better than the closest people in our lives. The story picks up two years later In Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new technologies. This time, instead of technologies converging with each other these contextual forces are converging with humans in the form of Millennials the first generation of digital natives. The book examines them as customers, employees and competitors and advices companies run by older cultures on how to adapt to this significant marketplace change. The result of all this is that power has shifted from sellers and brand efforts to buyers who use social media to influence each other. Companies who ignore this shift do so at their peril. Companies who do adjust will flourish, the author argues. Just what should brands and merchants do: Israel prescribes a policy of Lethal Generosity. By being kind to your customers at every touch point you will prevent any customer attempts to hijack them through traditional marketing. Contributor Bio:  Israel, Shel Shel Israel and Robert Scoble have been friends for several years. They have appeared in the media and on conference stages many times. Both have a passion for how technology will change the world Robert Scoble is among the world's best-known tech journalists. In his day job as Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for the latest developments on technology's bleeding edge. He's interviewed thousands of executives and technology innovators and reports for Rackspace TV and in social media. He can be found at scobleizer.com. You can email him at Scobleizer@gmail.com, and on social networks as Robert Scoble. Shel Israel helps businesses tell their stories in engaging ways as a writer, consultant and presentation coach. He writes The Social Beat column for Forbes and has contributed editorially to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum. He has been a keynote speaker more than 50 times on five continents. You can follow him at http: //blogs.forbes.com/shelisrael and talk to him at shelisrael1@gmail.com or at most social networks as shelisrael.