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Marketing Blunders
Zalfa Laili Hamzah
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Marketing Blunders
Zalfa Laili Hamzah
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
Erscheinungsdatum | 21. Dezember 2020 |
ISBN13 | 9781543761795 |
Verlag | Partridge Publishing Singapore |
Seitenanzahl | 108 |
Maße | 152 × 229 × 7 mm · 167 g |
Sprache | Englisch |
Alle Titel von Zalfa Laili Hamzah ansehen ( u. a. Taschenbuch )