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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations - Advances in Tourism Marketing
Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)
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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations - Advances in Tourism Marketing
Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
256 pages, 40 Figures
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 31. März 2022 |
| ISBN13 | 9781911635482 |
| Verlag | Goodfellow Publishers Limited |
| Seitenanzahl | 256 |
| Maße | 235 × 154 × 17 mm · 378 g |