Estimation of Product Attributes and Their Importances - Lecture Notes in Economics and Mathematical Systems - J. P. Wallace - Bücher - Springer-Verlag Berlin and Heidelberg Gm - 9783540065302 - 3. Dezember 1973
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Estimation of Product Attributes and Their Importances - Lecture Notes in Economics and Mathematical Systems Softcover reprint of the original 1st ed. 1973 edition

J. P. Wallace

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Estimation of Product Attributes and Their Importances - Lecture Notes in Economics and Mathematical Systems Softcover reprint of the original 1st ed. 1973 edition

At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes.


104 pages, biography

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 3. Dezember 1973
ISBN13 9783540065302
Verlag Springer-Verlag Berlin and Heidelberg Gm
Seitenanzahl 94
Maße 170 × 244 × 5 mm   ·   176 g