Freunden von diesem Artikel berichten:
Advertising and Sales Promotion: Impact on Brand Switching Behavior of Consumers
Komal Nagar
Bestellware
Advertising and Sales Promotion: Impact on Brand Switching Behavior of Consumers
Komal Nagar
There may be various reasons why consumers repeatedly purchase a specific brand in a particular product category. But the success of a firm depends on its capability to attract consumers towards its brands. The effects of advertising and sales promotions on consumer purchase behaviour are therefore of great interest to marketing managers and researchers alike. In this context, it becomes imperative to undertake a synoptic view of the subject of brand loyalty and its relationship with advertising and consumer sales promotions. The present book is an attempt to look at the Impact of Advertising and Sales promotion on Brand Switching Behavior of Consumers.
Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
Erscheinungsdatum | 29. Oktober 2012 |
ISBN13 | 9783659272707 |
Verlag | LAP LAMBERT Academic Publishing |
Seitenanzahl | 312 |
Maße | 150 × 18 × 226 mm · 458 g |
Sprache | Englisch |
Alle Titel von Komal Nagar ansehen ( u. a. Taschenbuch )