Statistical Models for Customer Relationship Management: a Regression Approach - G. Mokesh Rayalu - Bücher - LAP LAMBERT Academic Publishing - 9783659364969 - 29. April 2013
Bei Nichtübereinstimmung von Cover und Titel gilt der Titel

Statistical Models for Customer Relationship Management: a Regression Approach

G. Mokesh Rayalu

Preis
€ 84,49

Bestellware

Lieferdatum: ca. 10. - 22. Jul
Zu deiner iMusic Wunschliste hinzufügen

Statistical Models for Customer Relationship Management: a Regression Approach

This book has brought out some procedures to construct statistical models for Customer Relationship Management (CRM) by using Univariate and Multiple Logistic regression models. It contains the theorem, concepts and evaluation of the CRM. The various problems with CRM and their remedies have been described. Different aspects of CRM strategies and the implementation of CRM have been discussed along with the solutions. Data mining in CRM along with Data Mining techniques have been presented in this book. The procedures for the assessment of the fitted logistic regression models for CRM by using some test criteria have been explained along with the modified goodness of fit measure R Square based likelihood function.

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 29. April 2013
ISBN13 9783659364969
Verlag LAP LAMBERT Academic Publishing
Seitenanzahl 236
Maße 150 × 14 × 225 mm   ·   349 g
Sprache Englisch  

Alle anzeigen

Weitere Titel von G. Mokesh Rayalu