Vybor I Formirovanie Strategiy Marketinga: Monografiya Russian edition

Strategicheskiy marketing yavlyaetsya osnovoy marketingovoy politiki predpriyatiya, uchityvayushchey interesy vsekh sub"ektov rynka v okruzhayushchey ego srede, akkumuliruyushchey novye tendentsii razvitiya promyshlennogo proizvodstva na osnove postupatel'nosti, integratsii, perspektivnosti, razrabotki novykh tovarov i vykhoda na novye rynki. Strategicheskiy marketing sokhranyaet i razvivaet dostizheniya na rynke, otkryvaet novye vozmozhnosti, sozdaet i obespechivaet perspektivy razvitiya predpriyatiya v dolgosrochnoy perspektive. Strategicheskiy marketing mozhno nazvat' novoy kontseptsiey marketingovoy deyatel'nosti s samostoyatel'no razvivayushcheysya metodologiey issledovaniy i sobstvennoy terminologicheskoy bazoy.