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Product Management - Strategy, planning, marketing, organization and execution, 2nd edition 2. Ausgabe
Jørgen Holm and Carsten Olesen
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Product Management - Strategy, planning, marketing, organization and execution, 2nd edition 2. Ausgabe
Jørgen Holm and Carsten Olesen
Product Management provides you with the toolbox to work professionally as a product manager and product specialist
• The book contains instructions on how to ensure the ongoing priorities in the work and how to take care not to be overwhelmed by everyday operational tasks
• The book provides you with tools for handling the cooperation with the company's stakeholders
• It contains a lot of suggestions and inspiration for improving cooperation with the development organization
• The book provides the toolbox to improve the efforts and management when launching new products
• The book contains a number of instructions on how to handle the ongoing work on planning and improvements in the work on the company's existing product portfolio - product lifecycle management in practice
• It provides tools and inspiration for working with product marketing
• The book provides experience from the practice of some of the large and medium-sized companies in Denmark and Scandinavia - and practice combined with well-tested theory
• Product Management provides the toolbox to build, manage and develop the company's product management function
English Edition
Medien | Bücher Gebundesens Buch (Buch mit hartem Rücken und steifem Einband in hoher Qualität) |
Erscheinungsdatum | 16. Januar 2024 |
Ursprünglich erschienen | 2020 |
ISBN13 | 9788799625253 |
Verlag | Brandculture |
Genre | Lehrbücher Business, Misc. |
Seitenanzahl | 283 |
Maße | 178 × 246 × 23 mm · 847 g |
Sprache | Englisch |
Originalsprache | Dänisch |
Alle Titel von Jørgen Holm and Carsten Olesen ansehen ( u. a. Gebundesens Buch )