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The Art and Science of Customer Experience
Pablo Casals
The Art and Science of Customer Experience
Pablo Casals
The Art & Science of Customer Experience (yes! "Customer" in capital letters) is the first book to provide an extensive data-driven analysis of the factors influencing Customer behavior as well as practical guidelines to improve Customer Experience by understanding end-user psychology.
This book is recommended for professionals and entrepreneurs with a strong motivation in developing a 360 understanding of business and bringing innovative ideas to their companies. It provides a series of new ideas, applicable methodologies and concrete examples to understand and improve operations, develop Customer loyalty and attract new Customers.
The Art & Science of Customer Experience is written in a concise and simple style, making it easily understood by anyone. It also contains a dose of humor just to make sure you have some fun while you learn.
With this book you´ll be able to understand, attract and retain Customers, and turn them into ambassadors for your brand.
182 pages
Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
Erscheinungsdatum | 19. September 2021 |
ISBN13 | 9798460161454 |
Verlag | Independently Published |
Seitenanzahl | 182 |
Maße | 140 × 216 × 10 mm · 217 g |
Sprache | Englisch |
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